Jordan's connected TV advertising market has seen significant growth, with an estimated expenditure of $45.3 million in 2026. This reflects increased consumer engagement with streaming content and brands' focus on digital channels. The allocation of 22% of the digital ad budget highlights the importance of connected TV as a key advertising medium, driven by rising internet penetration and smart device adoption in the country.
The average daily connected TV viewers reach over 3.2 million Jordanians, representing nearly 78% of the population. The sector experienced an 18% growth in ad spend compared to the previous year, indicating a robust shift towards digital advertising strategies. As consumers increasingly prefer streaming platforms, advertisers are investing more to capitalize on targeted, immersive ad experiences tailored to Jordanian audiences.
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