E-commerce Statistics in Jordan (2026)

Jordan's e-commerce sector in 2026 shows a high cart abandonment rate of 65%, reflecting ongoing issues with checkout processes and payment options. Despite this, mobile commerce dominates, accounting for 78% of transactions, driven by increased smartphone adoption and improved mobile platforms. The average transaction value has risen to JD 45, indicating growing consumer confidence and larger basket sizes in the digital market. Overall, e-commerce revenue continues to expand, reaching JD 320 million, signifying a robust digital economy.

The online shopper penetration in Jordan stands at 38%, demonstrating significant growth in digital adoption over recent years. Younger demographics and urban populations are leading this trend, supported by improved internet infrastructure and local digital payment solutions. Challenges remain, such as reducing cart abandonment and expanding logistics, but the outlook remains positive. The sector's development reflects Jordan’s strategic focus on digital transformation and economic diversification in 2026.