Jamaica's digital advertising sector continues to expand rapidly, with connected TV gaining significant traction. The projected $35 million spent on connected TV ads reflects increased consumer screen time and advanced broadband infrastructure. Local businesses are leveraging these platforms to reach more engaged audiences, boosting overall ad effectiveness and digital marketing ROI.
As internet penetration and smartphone adoption grow, connected TV usage is expected to rise further. The 65% digital ad penetration indicates widespread adoption among Jamaican enterprises, making connected TV a key channel for targeted advertising campaigns in 2026, especially for brands aiming to enhance engagement through visual and interactive content.