Social Commerce Statistics in Ivory Coast (2026)

In 2026, Ivory Coast has seen significant growth in social commerce, with over 8.2 million active users. The majority are young adults aged 18-35, leveraging platforms like Facebook and Instagram for shopping. Mobile money integration and improved internet access have fueled this digital shift, making social commerce a vital part of retail in the country. The average spend per user indicates a thriving consumer engagement with digital shopping trends.

The rapid 12% growth in social commerce users showcases increasing digital literacy and smartphone penetration. Businesses are increasingly adopting social platforms for marketing and sales, capitalizing on the high engagement rates. As social commerce matures, more local entrepreneurs and international brands are entering the market, promising further expansion and diversification of online shopping options for Ivorians.