In 2026, Ivory Coast's e-commerce landscape is dominated by mobile wallets, with 78% of transactions conducted via these platforms. The digital payment adoption rate has surged to 65%, reflecting increased trust and infrastructure improvements. The total revenue from online sales has reached USD 1.2 billion, driven by a growing middle class and rising internet penetration. Average transaction values remain modest, at USD 45, indicating a trend towards affordable, frequent online purchases.
The expanding e-commerce sector supports approximately 3.4 million online shoppers, a significant increase from previous years. This growth is fueled by improved mobile connectivity and government initiatives promoting digital payments. As more consumers embrace online shopping, businesses are adapting by offering flexible payment options, including mobile wallets and local currency transactions, thus fostering a more inclusive digital economy in Ivory Coast.