The connected TV advertising market in Ivory Coast is experiencing rapid growth, with projected ad spend reaching 45 million USD in 2026. The rise in connected TV ownership is fueling increased digital engagement, making it a vital platform for advertisers targeting urban and affluent demographics. The total digital advertising revenue is estimated to hit 120 million USD, reflecting a more mature digital media landscape.
With nearly 2.8 million connected TV users, the market penetration is expected to reach 35%, indicating significant adoption of smart TV devices. Advertisers are leveraging this trend to deliver targeted content, with an average spend of 16 USD per user. This growth underscores Ivory Coast’s expanding digital economy and the increasing importance of connected TV in advertising strategies.