Italy's mobile video consumption is expected to reach an average of 1 hour 45 minutes per user daily by 2026, driven by widespread smartphone adoption and improved 5G infrastructure. The increase in mobile video ad spend reflects the growing importance of mobile-first marketing strategies among Italian brands aiming to engage younger, tech-savvy audiences.
With 85% of internet users in Italy projected to watch mobile videos, advertisers are shifting budgets towards mobile platforms. The annual growth rate of 12% in mobile video users indicates a robust digital transformation, positioning mobile video as a core component of Italy's advertising ecosystem and consumer entertainment.