In Italy, e-commerce return rates are projected at around 12.5% in 2026, reflecting increased consumer expectations for flexible shopping. Clothing remains the category with the highest return rate, driven by fit and sizing issues, while electronics have lower returns due to product clarity. The average return processing time has improved to just over four days, helping retailers enhance customer satisfaction and reduce logistical costs.
The cost of handling returns accounts for roughly 3.8% of total sales, emphasizing the importance of efficient logistics and quality control. Customer satisfaction is relatively high at 78%, indicating that Italian consumers appreciate streamlined return processes. As e-commerce continues to grow, Italian retailers are investing in better return management systems to boost loyalty and competitive advantage.