5.2 million
Total social commerce users
Number of social commerce participants in Israel
₪650 (approx. $190)
Average monthly spend per user
Average amount spent by each user monthly
78%
Mobile commerce penetration
Users accessing social commerce via mobile devices
Instagram, Facebook, TikTok
Popular social platforms
Leading platforms for social shopping in Israel
15% annually
Growth rate of social commerce users
Projected annual increase in social commerce users
Businesses in Israel are increasingly leveraging social platforms for targeted advertising and direct sales. The rise in social commerce spending reflects trust in online recommendations and the convenience of social shopping. As digital infrastructure improves, more small and medium enterprises are adopting social commerce strategies to reach local and international customers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.