Israel's connected TV advertising market is experiencing rapid growth, driven by increased adoption of smart TVs and streaming services. With a digital ad spend reaching approximately $1.2 billion USD in 2026, CTV has become a key channel for brands targeting tech-savvy Israeli consumers. The market's 18.5% growth rate underscores its expanding importance in Israel's digital economy.
Consumers in Israel spend an average of 105 minutes daily on connected TV platforms, reflecting high engagement levels. Marketers are allocating over 30% of their digital advertising budgets to CTV, recognizing its effectiveness for targeted advertising. As the market matures, we expect further innovations in ad targeting and content personalization to enhance viewer experience and ROI.