Instagram Shopping & Social Commerce Statistics in Ireland (2026)

Ireland's digital landscape in 2026 shows significant growth in social commerce, with nearly 2 million users actively shopping on Instagram. The platform has become a vital channel for retailers, especially in fashion, beauty, and electronics sectors, contributing to an estimated €420 million in sales. The average user now spends over €230 per transaction, reflecting increased trust and familiarity with social shopping features.

Influencer marketing continues to drive a large share of social commerce revenue, accounting for over €110 million. The high conversion rate indicates consumers are increasingly comfortable purchasing products directly through Instagram. As digital maturity advances, Irish businesses are leveraging targeted ads and shoppable posts to enhance customer engagement and boost sales through innovative social commerce strategies.