120
Connected TV Ad Spend (EUR millions)
Total investment in connected TV advertising in Ireland for 2026
35%
Percentage of Digital Ad Budget
Share of total digital advertising budget allocated to connected TV
€15,000
Average Cost per Ad (EUR)
Average expenditure per connected TV ad campaign in Ireland
2.4 million
Number of Connected TV Ads Served
Total connected TV ads delivered across platforms in Ireland
18%
Growth Rate of Connected TV Ad Spend
Year-over-year increase in connected TV advertising expenditure
Ireland's connected TV advertising market is projected to reach €120 million in 2026, reflecting a steady growth driven by increased digital engagement and streaming services. Marketers are shifting budgets towards connected TV platforms, which now account for 35% of the country's digital ad spend, emphasizing the platform's importance in reaching consumers effectively. The average campaign expenditure remains around €15,000, indicating a mature market with diverse advertising strategies.
With over 2.4 million ads served annually, Ireland's connected TV ecosystem is expanding rapidly, supported by advancements in digital infrastructure and consumer preferences for on-demand content. The 18% growth rate underscores both increasing advertiser confidence and the platform's ability to deliver targeted, high-impact advertising. As consumer viewing habits evolve, connected TV will continue to be a vital channel for brands aiming to maximize reach and engagement.
Frequently Asked Questions
What is driving the growth of connected TV advertising in Ireland?
Factors include increased streaming service subscriptions, improved internet infrastructure, and advertisers seeking more targeted, high-engagement platforms.
How does connected TV advertising impact overall digital marketing strategies in Ireland?
It complements digital efforts by providing high-quality video ad placements, enabling better audience targeting, and increasing brand visibility.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.