65%
PPC Impression Share
Average impression share for paid ads in Iraq in 2026
USD 1.2 billion
Total Digital Ad Spend
Estimated total digital advertising expenditure in Iraq in 2026
USD 0.45
Cost Per Click (CPC)
Average CPC for PPC campaigns in Iraq in 2026
70%
Mobile Ad Revenue Share
Percentage of digital ad revenue from mobile devices in Iraq in 2026
15%
Growth in PPC Spend
Year-over-year increase in PPC advertising expenditure in Iraq from 2025 to 2026
In 2026, Iraq’s PPC impression share stands at approximately 65%, reflecting increased competition and digital maturity in the country's advertising landscape. The total digital ad spend has reached around USD 1.2 billion, underscoring rapid growth driven by expanding internet access and mobile device usage. The average CPC remains affordable at USD 0.45, making digital campaigns cost-effective for local businesses seeking regional reach.
Mobile advertising dominates Iraq's digital ad revenue, accounting for about 70% of total earnings, which highlights the importance of mobile-first strategies. The year-over-year growth rate of 15% indicates a robust increase in digital advertising investments, driven by improving infrastructure and the government's push to digitize economy sectors. Businesses are increasingly leveraging PPC campaigns to target local consumers effectively.
Frequently Asked Questions
What factors are driving PPC growth in Iraq?
Factors include increased internet penetration, mobile device usage, and government initiatives promoting digital economy growth.
How affordable are PPC campaigns for Iraqi businesses in 2026?
With an average CPC of USD 0.45, PPC campaigns remain cost-effective, especially for small to medium-sized enterprises seeking regional visibility.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.