In 2026, Iraq has seen a significant rise in mobile video consumption, with 65% of mobile users regularly engaging with video content. The average daily viewing time has increased to 18 minutes, reflecting growing consumer interest and mobile-friendly content. Mobile marketing budgets continue to grow, reaching USD 120 million, indicating a strategic shift towards mobile-first advertising campaigns. High smartphone penetration at 78% further supports this trend, making mobile a primary channel for digital engagement.
Social media platforms dominate mobile video engagement, with 72% of users actively watching and sharing video content. This shift creates ample opportunities for brands to connect with their audience through targeted video advertising. As digital infrastructure improves and mobile usage expands, Iraq’s digital marketing landscape is set to become more dynamic, fostering new advertising formats and innovative content strategies tailored for mobile viewers.