In 2026, Iraq's email marketing ROI continues to grow, with an average of €45 (around IQD 50,000) earned per campaign, reflecting increased digital engagement. The open rate of 22% indicates improving email relevance and targeting strategies, driven by expanding internet access and mobile device usage across the country.
Despite steady growth, click-through and conversion rates remain modest at 3.8% and 1.5%, respectively. Businesses are investing more in personalized email content and automation to boost effectiveness. The average revenue per campaign reaching IQD 2.5 million underscores the sector's potential for digital sales and marketing expansion in Iraq.