120 million
Connected TV Ad Spending (USD)
Total projected connected TV advertising expenditure in Iraq for 2026
35%
Digital Advertising Market Share
Percentage of total advertising spend attributable to digital channels in Iraq
4.5 million
Number of Connected TV Users
Estimated number of connected TV users in Iraq in 2026
2 hours 15 minutes
Average Time Spent Watching CTV
Average daily viewing time on connected TVs per user
70%
Digital Ad Reach
Percentage of internet users in Iraq reached by digital advertising
The connected TV advertising market in Iraq is projected to reach $120 million USD in 2026, reflecting rapid growth driven by increasing internet penetration and digital adoption. With over 4.5 million connected TV users, advertisers are increasingly shifting budgets from traditional media to digital platforms, especially CTV, which now accounts for 35% of total ad spend. The average user spends over two hours daily on connected TVs, offering valuable engagement opportunities for brands.
Digital advertising's share continues to expand, with 70% of internet users in Iraq now reachable via digital channels. The rising popularity of CTV devices, coupled with improved internet infrastructure, is transforming the advertising landscape. Marketers are leveraging targeted video ads and interactive content to attract Iraqi consumers, leading to higher conversion rates and better ROI in the digital space for 2026.
Frequently Asked Questions
What is the growth outlook for connected TV advertising in Iraq?
Connected TV advertising in Iraq is expected to grow steadily, with projections indicating a compound annual growth rate (CAGR) of around 15% through 2026, driven by increased device adoption and digital media consumption.
How does connected TV advertising compare to traditional TV in Iraq?
Connected TV offers more targeted, interactive advertising options compared to traditional TV, leading to better engagement and measurable outcomes, making it increasingly preferred by advertisers in Iraq.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.