In 2026, Iraq's e-commerce sector continues to expand, with total revenues reaching approximately USD 4.2 billion. Despite rapid growth, the cart abandonment rate remains high at 68%, indicating challenges in checkout processes or trust issues. Internet penetration has increased to 66%, fueling online shopping activity, especially via mobile devices which account for 58% of sales. The rising number of e-commerce users, estimated at 14 million, reflects improving digital infrastructure and consumer adaptation.
The high cart abandonment rate suggests that Iraqi consumers face hurdles like limited payment options or concerns over delivery logistics. However, the growth in internet access and mobile commerce signifies a shifting shopping landscape. Local businesses are increasingly adopting online channels, which could lower abandonment rates over time. Overall, the Iraqi e-commerce market shows strong potential for future expansion, driven by digital adoption and mobile usage.