Iran’s mobile video consumption continues to grow rapidly, with an estimated 54 million active viewers in 2026. Average daily viewing time has increased to 1 hour 45 minutes, driven by advancements in internet infrastructure and increased smartphone adoption. Brands are allocating substantial budgets, with USD 820 million spent on mobile video advertising, reflecting the sector's significance in Iran's digital economy.
Mobile marketing in Iran is now reaching approximately 63% of the population, leveraging social media platforms and local apps. The high smartphone penetration rate of 78% indicates widespread access, enabling marketers to target consumers effectively. As digital habits deepen, Iran’s mobile video ecosystem is expected to expand further, boosting content quality and advertising effectiveness.