Instagram Shopping Social Commerce Statistics in Iran (2026)

The growth of Instagram shopping in Iran has surged, with 14 million active users now engaging in social commerce, reflecting increased digital adoption and smartphone penetration. The market's revenue has reached an estimated USD 1.2 billion, indicating strong consumer interest and seller engagement. Iranian consumers are increasingly relying on Instagram for purchasing fashion, electronics, and local crafts, driven by improved internet infrastructure.

Despite economic challenges, social commerce continues to thrive, with about 35% of social media users actively shopping on Instagram. The average spend per buyer has risen to USD 340, showing higher trust and convenience in online transactions. This trend underscores the importance of social platforms like Instagram for retail growth and digital transformation in Iran.