Social Commerce Demographics in Indonesia (2026)

Indonesia's social commerce sector is thriving with over 110 million active users in 2026, reflecting its widespread adoption of digital shopping via social media. The majority of transactions are mobile-based, accounting for 85%, highlighting the country's mobile-first digital culture. Young adults aged 25-34 dominate the scene, driven by their comfort with technology and social media engagement, with women comprising the larger share of users, emphasizing the importance of targeted marketing strategies.

Average monthly spending per user has increased to around Rp1.2 million (USD80), indicating a significant growth in consumer confidence and purchasing power within the social commerce space. This trend suggests businesses are capitalizing on the digital shift, leveraging social platforms to reach diverse demographics. As Indonesia continues to digitize, social commerce is poised to become a crucial component of its retail ecosystem, fostering economic growth and innovation.