850
Connected TV Ad Spend (USD millions)
Total connected TV ad expenditure in Indonesia for 2026
35%
Percentage of Digital Ad Spend
Share of total digital advertising budget allocated to connected TV
125
Average Viewership Time (minutes/day)
Average daily viewing time on connected TV devices
55
Number of Connected TV Users (millions)
Total active connected TV users in Indonesia
15.45
Ad Revenue per User (USD)
Average advertising revenue generated per connected TV user
Indonesia's connected TV advertising market is projected to reach $850 million in 2026, reflecting rapid digital adoption and increased consumer engagement on smart TVs and streaming platforms. With 55 million active users, advertisers are investing more to target audiences through personalized and interactive content, making connected TV a vital component of the digital marketing ecosystem. The share of digital ad spend dedicated to CTV is expected to grow as brands recognize its effectiveness.
The average daily viewership of 125 minutes indicates a highly engaged audience that spends significant time consuming content on connected TVs. The revenue per user of $15.45 suggests a lucrative opportunity for advertisers seeking to maximize ROI through targeted campaigns. As Indonesia continues to digitize, connected TV will play a crucial role in shaping the future of digital advertising, fostering more innovative ad formats and richer viewer experiences.
Frequently Asked Questions
What is the projected growth rate of connected TV advertising in Indonesia for 2026?
The connected TV advertising spend is expected to grow by approximately 20% annually, driven by increasing internet penetration and consumer demand for streaming content.
Which industries are leading connected TV ad investments in Indonesia?
Retail, entertainment, and telecommunications are the top industries investing heavily in connected TV advertising, leveraging its targeted reach and high engagement rates.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.