45%
PPC Impression Share
India's paid search impression share in 2026.
USD 25 billion
Digital Advertising Revenue
Total revenue from digital advertising in India.
70%
Mobile Search Traffic
Percentage of search traffic from mobile devices.
USD 0.25
Average CPC (Cost Per Click)
Average CPC for paid search ads.
4.5%
Ad Click-Through Rate (CTR)
Average CTR for PPC ads in India.
With an average CPC of USD 0.25 and a CTR of 4.5%, advertisers are optimizing their campaigns effectively to reach target audiences. The growth in mobile search traffic underscores the importance of mobile-first strategies, while the expanding digital ecosystem promises sustained growth in paid advertising efforts across diverse sectors.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.