Mobile Video Consumption and Marketing Statistics in India (2026)

India's mobile video landscape in 2026 shows a significant rise, with over 820 million users actively engaging daily. The average user spends nearly two hours each day consuming video content, reflecting the country's rapid digitization and mobile adoption. This surge is driven by affordable smartphones, increasing internet penetration, and a youthful demographic eager for entertainment and information through mobile platforms.

The mobile video advertising market has expanded to approximately ₹150 billion, supporting brands seeking targeted engagement through platforms like YouTube, TikTok, and local apps. As consumption continues to grow at an 18% annual rate, businesses are increasingly allocating more budget to mobile video marketing, making it a core component of digital strategies in India. This trend highlights the country's evolving digital economy and rising consumer demand for multimedia content.