In 2026, India’s connected TV advertising market is projected to reach nearly $2.85 billion, reflecting rapid digital transformation and increased consumer engagement. The sector now accounts for 18.5% of the overall digital ad budget, driven by rising adoption of smart TVs and streaming platforms. With 180 million connected TV users, advertisers are capitalizing on targeted advertising opportunities, boosting brand visibility across diverse demographics.
Average daily usage of connected TV devices has increased to 2.2 hours per user, indicating deeper consumer integration with digital content. The extensive reach of 68% of internet users demonstrates the platform's growing influence in India’s digital advertising landscape. Marketers are leveraging this trend to enhance ad effectiveness and foster stronger consumer connections, ensuring continued growth in the connected TV segment.