Haiti's PPC impression share has steadily increased to 25% in 2026, reflecting growing digital marketing adoption across sectors like retail and services. The total digital ad spend has reached approximately $12 million, indicating increased investment in online visibility. With over 4,200 active PPC campaigns, businesses are increasingly leveraging targeted advertising to reach Haitian consumers, especially via mobile devices which dominate the digital landscape.
The average click-through rate of 3.8% suggests effective ad targeting and content relevance. Mobile impressions account for the majority of ad views, totaling around 1.2 billion, showcasing mobile's pivotal role in Haiti's digital marketing growth. Continuous improvements in internet infrastructure and digital literacy are expected to further boost PPC performance and impression share in the coming years.