In 2026, Haiti's connected TV advertising market has grown significantly, with total ad spend reaching 15 million USD. This reflects increased digital adoption and the popularity of streaming platforms among urban and rural populations. The penetration rate of 38% indicates expanding access to connected devices, driven by improved infrastructure and affordability.
Consumer engagement with connected TV ads remains promising, with an average of 45 minutes spent weekly viewing ads. Marketers are leveraging targeted content to boost interaction, which now stands at 4.2%. As digital literacy improves, Haitian brands are expected to further capitalize on this channel's potential for effective outreach and brand building.