Guyana's video marketing landscape in 2026 shows a steady increase in thumbnail CTRs, now averaging 8.3%, indicating higher engagement levels among viewers. With over 70% of local businesses adopting video marketing strategies, the country has embraced digital content as a key promotional tool. The focus on mobile consumption continues to grow, accounting for 65% of video views, highlighting the importance of mobile-friendly content.
Investments in video content have surged to approximately G$1.8 billion, reflecting growing confidence in video as an effective marketing channel. Average watch times remain around 2 minutes 45 seconds, consistent with global engagement trends. As digital infrastructure improves, Guyana's digital marketing ecosystem is poised for further expansion, driven by increased internet penetration and smartphone usage.