890,000
Social media users
Total social media users in Guyana in 2026
62%
Social commerce penetration
Percentage of social media users engaging in social commerce
$215 USD
Average social commerce spend per user
Average annual social commerce expenditure per user
1.2 million
Mobile social commerce transactions
Number of transactions via mobile devices in 2026
Facebook, WhatsApp, Instagram
Top social commerce platforms
Most popular platforms for social commerce in Guyana
The dominance of platforms like Facebook, WhatsApp, and Instagram indicates that social networks are central to Guyana's digital shopping landscape. As social commerce continues to expand, local businesses are increasingly leveraging these channels to reach consumers directly. This growth not only boosts e-commerce but also fosters entrepreneurial opportunities across urban and rural areas, supporting overall economic development.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.