Guyana's PPC impression share has increased to 29.4% in 2026, indicating a more competitive digital advertising landscape driven by rising internet penetration and smartphone usage. The total ad spend reaching USD 45 million shows a significant growth in digital marketing investments, reflecting increased business emphasis on online channels. The average CPC remains affordable at USD 0.35, making paid advertising accessible for local businesses seeking to expand their online presence.
Mobile devices dominate ad impressions at 68.2%, emphasizing the importance of mobile-first strategies for brands targeting Guyanese consumers. Search advertising continues to be a lucrative segment, contributing approximately USD 17.5 million in revenue. Overall, Guyana's digital advertising ecosystem is rapidly evolving, with increased competition and higher investment fueling growth and opportunities for marketers.