Guyana's social commerce landscape is rapidly expanding, with Instagram leading as the primary platform for online shopping. The projected 1.2 million active users in 2026 reflect a significant digital adoption, driven by increased internet access and smartphone use. The high social commerce penetration indicates that nearly half of social media users are engaging in online shopping via Instagram, fueling a vibrant digital economy.
The total transactions are expected to reach 3.5 million, with an average spend of G$15,000 (USD 72) per shopper. This growth signifies a shift toward digital retail, providing opportunities for local businesses to reach wider audiences. As social commerce matures, it will likely contribute substantially to Guyana's overall retail revenue, fostering innovation and economic diversification.