1.2 million
Social Media Users
Number of social media users in Guinea-Bissau in 2026
35%
Social Commerce Penetration
Percentage of internet users engaging in social commerce
USD 45
Average Spend per User
Average monthly social commerce expenditure per user
Facebook and WhatsApp
Popular Platforms
Most used social platforms for commerce
950,000
Mobile Internet Users
Number of mobile internet users involved in social commerce
In 2026, Guinea-Bissau has seen a significant rise in social media users, reaching approximately 1.2 million. The social commerce penetration rate stands at around 35%, reflecting growing trust and adoption of online buying via social networks. The average monthly spend is estimated at USD 45, indicating increased consumer activity and confidence in digital transactions.
Popular platforms like Facebook and WhatsApp dominate social commerce, facilitating easier access to products and services. The majority of social commerce activity is driven by mobile internet users, numbering approximately 950,000. This trend underscores the country's expanding digital economy, driven by increased smartphone penetration and improved telecommunications infrastructure.
Frequently Asked Questions
What factors are driving social commerce growth in Guinea-Bissau?
Factors include increased smartphone usage, improved internet access, and the popularity of social media platforms like Facebook and WhatsApp.
What are the main challenges faced by social commerce in Guinea-Bissau?
Challenges include limited digital payment infrastructure, low digital literacy, and concerns over online security.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.