In Guinea-Bissau, email marketing is gaining momentum, with an estimated ROI of 180% in 2026, reflecting increased digital engagement. Despite modest open rates of around 22%, businesses are capitalizing on targeted campaigns to boost sales and brand awareness. Mobile optimization remains crucial, as 67% of email interactions occur on smartphones, emphasizing the importance of mobile-friendly content.
The average revenue per email is projected at approximately ₲85, or $1.40, indicating growing monetization of email channels. As internet penetration improves, more companies are adopting email marketing strategies tailored to local consumers. Continuous investment in digital infrastructure and tailored content will likely drive further growth in email marketing effectiveness in Guinea-Bissau.