Guinea-Bissau's digital advertising landscape is rapidly evolving, with connected TV becoming a key platform for advertisers. By 2026, over a million residents are expected to use connected TVs, reflecting increased internet penetration and digital engagement. The total ad spend on connected TV is projected to reach approximately $2.4 million, indicating growing investment and advertiser interest in reaching audiences through digital screens.
This trend highlights the expanding digital economy in Guinea-Bissau, driven by increased smartphone use and affordable internet access. Brands are increasingly allocating budgets to connected TV ads, leveraging targeted campaigns to reach a young, tech-savvy demographic. As digital ad revenue continues to grow at a 27% rate annually, the sector is poised for further expansion in the coming years.