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Connected TV Advertising Statistics in Guatemala (2026)

Updated March 2026 · Guatemala · Digital Advertising

$45 million

Connected TV Ad Spend (USD)

Projected connected TV ad expenditure in Guatemala for 2026.

$120 million

Digital Ad Revenue (USD)

Total digital advertising revenue generated in Guatemala in 2026.

65%

Connected TV Penetration

Percentage of Guatemalan households with access to connected TV devices.

22%

Ad Impression Growth

Year-over-year increase in connected TV ad impressions in Guatemala.

$18

Average CTV Ad Spend per Household (USD)

Average annual connected TV ad expenditure per household.

Frequently Asked Questions

What is the main driver behind the growth of connected TV advertising in Guatemala?

Increasing internet penetration and affordable connected TV devices are fueling the expansion of connected TV advertising in Guatemala.

How does connected TV advertising compare to traditional TV advertising in Guatemala?

Connected TV offers more targeted and measurable advertising opportunities, making it increasingly popular over traditional TV among Guatemalan advertisers.

StateGlobe Research

The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.

This Statistic in Other Countries

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More Statistics for Guatemala

Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.