The connected TV advertising market in Grenada is projected to grow substantially in 2026, with an estimated ad spend of USD 4.2 million. This reflects increasing digital engagement and the shift from traditional media to online streaming platforms. Marketers are capitalizing on the expanding connected TV user base, now reaching approximately 250,000 residents, which is about 62% of the population.
As more Grenadians adopt smart TVs and streaming services, advertisers are dedicating a larger portion of their digital budgets—around 15%—to connected TV campaigns. The average user spends about 22 minutes daily on connected TV platforms, indicating strong viewer engagement. With a high growth rate of 25%, connected TV advertising is poised to become a key component of Grenada's digital marketing landscape.