Greece's PPC impression share has increased to 35% in 2026, reflecting heightened competition and improved digital marketing strategies. The total digital ad spend has reached €1.2 billion, indicating a robust growth in online advertising investments. The average CPC stands at €0.45, making PPC advertising more accessible for local businesses seeking targeted customer engagement.
Mobile devices now generate 68% of PPC traffic, emphasizing the shift towards mobile-first advertising. The average CTR of 4.2% suggests effective ad targeting, yet there is room for optimization. Overall, Greece continues to expand its digital marketing footprint, driven by increased internet penetration and a growing emphasis on online commerce.