Greece's e-commerce sector in 2026 is characterized by a significant shift toward digital payment methods, with credit cards leading the way at 65%. Mobile payments are rapidly gaining traction, driven by increased smartphone penetration and digital literacy. The total online retail revenue continues to grow, reflecting increased consumer confidence and improved logistics infrastructure. As online shopping becomes more prevalent, transaction values are also rising, indicating higher consumer spending online.
The rise of e-wallets and mobile payment apps signals a move towards more convenient and contactless payment options. With an expected 42% adoption rate for mobile payments, businesses are encouraged to optimize their platforms for mobile users. The average transaction value suggests that consumers are comfortable making larger online purchases, which further boosts the e-commerce economy. Overall, Greece is embracing digital payments, with innovations likely to continue shaping the market in the coming years.