Greece's connected TV advertising market has experienced significant growth, with an estimated €120 million spent in 2026, reflecting increased consumer engagement and digital adoption. The sector now accounts for 35% of total digital advertising budgets, indicating a strategic shift toward CTV platforms among brands seeking targeted reach. Viewership remains robust, averaging nearly five million viewers per month, emphasizing CTV's rising influence in Greece's media landscape.
The annual growth rate of 18% highlights the expanding investment in connected TV advertising, driven by technological advancements and changing consumer habits. As digital revenue approaches USD 140 million, advertisers are prioritizing CTV to optimize ad performance and audience targeting. This trend underscores Greece's evolving digital ecosystem and the importance of CTV in future marketing strategies.