Ghana's e-commerce sector continues to expand rapidly in 2026, driven mainly by increased mobile money usage and improved internet connectivity. The rise to over 8 million online shoppers indicates a significant shift towards digital purchasing, supported by a growing number of merchants accepting various digital payment options. These developments are fostering a more inclusive economy and enhancing consumer convenience across urban and rural areas.
The dominance of mobile money, accounting for 65% of online transactions, highlights its critical role in Ghana's digital payment ecosystem. As transaction volumes approach USD 3.5 billion, businesses and consumers are benefiting from faster, safer, and more accessible payment methods. Continued investments in digital infrastructure and fintech innovations are expected to further accelerate Ghana's e-commerce growth in the coming years.