By 2026, social commerce in Georgia has experienced significant growth, with Instagram Shopping becoming a key sales channel for small and medium-sized businesses. The platform's user base has expanded to approximately 4.5 million, with around 2.8 million actively engaging in shopping activities. The total revenue from social commerce is estimated at ₾150 million, reflecting increasing trust and digital adoption among consumers.
The average monthly spend per user on social commerce platforms is about ₾55, showing a steady rise in online shopping habits. Many Georgian businesses, particularly in retail and fashion sectors, now rely heavily on Instagram Shopping to reach customers directly. Continued digital literacy improvements and mobile penetration are expected to further boost social commerce activities in the coming years.