$45 million
Total Social Commerce Market Value
Projected total value of social commerce transactions in Gambia in 2026.
1.2 million
Number of Active Social Commerce Users
Estimated number of Gambian users engaging in social commerce activities.
Fashion & Apparel
Most Popular Social Commerce Category
Leading category accounting for 35% of social commerce sales.
$38
Average Transaction Value per User
Average amount spent per social commerce user in 2026.
58%
Mobile Social Commerce Penetration Rate
Percentage of social commerce transactions conducted via mobile devices.
Gambia's social commerce sector is rapidly growing, with a projected market value of $45 million in 2026. The increasing internet penetration and smartphone usage are fueling user engagement, especially among younger demographics. Fashion and apparel remain the dominant categories, reflecting local consumer preferences and trends.
Despite the growth, social commerce adoption in Gambia is still emerging, with mobile transactions leading the way. The average transaction value suggests moderate spending habits, while the high mobile penetration rate indicates significant potential for further expansion in digital retail channels.
Frequently Asked Questions
What are the main social commerce categories in Gambia?
Fashion & Apparel, Electronics, Beauty & Personal Care, Home Goods, and Food & Beverages are the leading categories.
How is social commerce expected to grow in Gambia by 2026?
It is projected to reach $45 million in market value with increased mobile usage and diversified product categories.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.