1.2 million
Total internet users
Gambian population with internet access in 2026
850,000
Short-form video users
Percentage of internet users engaging with short videos
45
Average daily video consumption (minutes)
Time spent on short videos daily by Gambian users
4.8%
Video ad conversion rate
Percentage of viewers responding to video ads
$4.5 million
Revenue from video advertising (USD)
Estimated income from short-form video ads in 2026
Gambian businesses are leveraging platforms like TikTok and Instagram Reels to reach younger audiences, with an average daily viewing time of 45 minutes. The conversion rate of video ads at 4.8% indicates a promising return on investment, encouraging more brands to adopt video marketing strategies. As digital adoption continues, short-form videos will remain vital for engaging Gambian consumers effectively.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.