In 2026, Gambia's shopping ads continue to grow, with a notable increase in mobile shopping traffic, now accounting for 65% of total online shopping visits. The average CPC remains low at $0.15, making PPC advertising accessible for local businesses aiming to expand their reach. The conversion rate of 4.5% indicates improving ad effectiveness, driven by better targeting and tailored local content, boosting overall e-commerce revenue.
E-commerce in Gambia is experiencing steady growth, with an estimated revenue of GMD 2.1 billion (~$36 million). Digital marketers are increasingly adopting shopping ads, leveraging mobile devices to reach Gambian consumers effectively. As digital maturity rises, businesses are investing more in PPC strategies, leading to higher engagement rates and better ROI, fostering a vibrant online shopping environment across the country.