Gambia's e-commerce sector is experiencing significant growth, driven primarily by increased mobile device usage and improved internet infrastructure. With a projected revenue of $45 million in 2026, the sector is becoming a vital part of the country's economy. The dominance of mobile commerce, accounting for 65% of transactions, highlights the importance of mobile-friendly platforms for business expansion.
Despite impressive growth, internet penetration remains at 43%, indicating substantial potential for further development. As more Gambians gain access to affordable smartphones and data plans, the e-commerce landscape is expected to expand, boosting local businesses and creating new opportunities for entrepreneurs.