Social Commerce Revenue Statistics in Gabon (2026)

Gabon’s social commerce sector has seen significant growth, with revenues reaching approximately $45 million in 2026. The increasing penetration of smartphones and internet access has facilitated this expansion, especially among younger consumers. The majority of transactions are conducted via social media platforms like Facebook and WhatsApp, emphasizing their importance in digital marketing strategies. Consumer trust and mobile payment options continue to drive the sector forward.

The growing user base of 1.8 million reflects Gabon’s expanding digital engagement, with an average spend of $25 per user. Social commerce now accounts for around 15% of the country’s total e-commerce market, indicating its rising influence. Local businesses are increasingly adopting social selling to reach wider audiences, supported by improved digital infrastructure and changing consumer preferences for convenient online shopping. This trend is expected to persist, fostering further economic digitalization.