By 2026, Gabon is expected to have over 2.9 million mobile internet users, accounting for approximately 72.4% of total internet traffic, reflecting increased mobile adoption. The average data consumption per user reaches 8.3 GB monthly, driven by affordable data plans and expanding network coverage across urban and rural areas. Mobile marketing investments have grown to around USD 45 million, indicating a shift towards digital advertising channels.
The high smartphone penetration rate of 64.7% signifies a digitally engaged population, fostering opportunities for local businesses to leverage mobile marketing strategies. As mobile infrastructure improves, more consumers will access services via smartphones, encouraging further digital transformation. This growth positions Gabon as a promising market for mobile-focused innovations and advertising campaigns in Central Africa.