By 2026, mobile traffic is expected to constitute approximately 78% of internet usage in Algeria, driven by increased smartphone penetration and affordable data plans. The country’s mobile user base is projected to reach 24 million, reflecting rapid digital adoption across urban and rural areas. Average data consumption per user is anticipated to rise to 12 GB monthly, supporting mobile commerce growth and digital advertising expansion.
Algeria's digital economy is set to grow significantly, with mobile commerce revenue reaching around 1.2 billion USD and advertising expenditure hitting 300 million USD. These trends highlight the country's shift towards mobile-first digital strategies, emphasizing the importance for businesses to optimize mobile marketing and e-commerce platforms to capture emerging consumer demand in the evolving digital landscape.