Afghanistan's mobile traffic share is expected to reach 78% in 2026, indicating a significant shift towards mobile device usage for internet access. With nearly 17.4 million mobile internet users, the digital landscape is rapidly expanding, driven by increased smartphone penetration and improved telecom infrastructure. Mobile commerce is emerging as a vital sector, generating approximately USD 225 million, showcasing rising consumer trust and digital payment adoption.
Digital marketing in Afghanistan is projected to grow substantially, with an estimated spend of USD 45 million on mobile advertising campaigns. The average data usage per user reaching 12 GB highlights the increasing consumption of multimedia content and online services. These trends reflect Afghanistan's ongoing digital transformation, presenting opportunities for businesses to leverage mobile platforms for growth and engagement.