Gabon’s e-commerce sector is experiencing significant growth, driven by increased internet access and smartphone usage. With a rising middle class and improved digital infrastructure, mobile commerce revenues are projected to reach $150 million in 2026, reflecting a rapid adoption of online shopping platforms. The growth indicates a shift towards digital payments and convenience-focused services among Gabonese consumers.
p2-1
Digital adoption in Gabon has surpassed expectations, with over 65% of the population now online. The increasing smartphone penetration, reaching 4.2 million users, supports the expansion of mobile commerce and online retail. As more businesses embrace digital channels, Gabon’s e-commerce market is poised for continued expansion, contributing substantially to the country’s economic diversification efforts.