Gabon’s cross-border e-commerce market is projected to reach €150 million in 2026, reflecting growth driven by increased internet access and smartphone adoption. The online retail penetration rate has climbed to 24%, indicating a rising consumer shift towards digital shopping platforms. Mobile commerce dominates, accounting for 68% of transactions, highlighting the importance of mobile-friendly e-commerce solutions in the country.
With approximately 1.2 million digital consumers, Gabon is experiencing a significant expansion in e-commerce activity. The average transaction value stands at €125, suggesting consumers are increasingly willing to spend more online. This growth is supported by improvements in logistics and payment infrastructure, which are essential for fostering trust and expanding cross-border trade activities in the region.